Discovery Park Undergraduate Research Internship Program

"Developing marketing strategies for community health centers "

About the Project

Project Time & Type:
Fall 2014 - DURI
Research area(s):
Marketing, data management
Project Description:
Community health centers are the corner stone for providing primary and preventive care for the residents of the neighboring communities. The current challenges for these community health centers are keener competition, difficult to retain patients, contracting public resources for serving the underserved populations. This project is designed to develop viable marketing strategies for these centers to be sustainable in the marketplace. It will start with Community HealthNet as a case. With a recently established database, we will integrate both outreach and in-reach activities and strategize for enrolling patients to the health delivery system.
Expected Student Contributions:
Data integration, management, case writing, and formulating ongoing enrollment strategies.
Related Website(s):
Desired Qualifications:
GPA aboe 3.0, good knowledge of dreamweaver and excel. A background in health-related subjects would be helpful but not a must.
Estimated Weekly Hours:
Department awards independent research credits for this project?
Yes, 3 credit hours

Professor in Charge

Liu, Sandra
consumer science

Student Supervisor

Sandra Liu

Cooperating Faculty

Peggy Gerard