Discovery Park Undergraduate Research Internship Program

"Marketing Research - Environmental"

About the Project

Project Time & Type:
Fall 2013 - DURI
Research area(s):
Marketing/Communications
Project Description:
Purdue is testing a device called the Biowall that is a living wall of plants integrated with the HVAC system of a buildiong to improve indoor air quality and potentially reduce energy consumption. The Biowall is being evaluated as part of a student competition sponsored by the Environmental Protection Agency called the EPA P3.
Expected Student Contributions:
Market research related to a homeowner's acceptance and percieved value of a Biowall. Also design the research team's external communications for the EPA P3 competition held in Washington, DC in Spring 2014.
Related Website(s):
http://www.epa.gov/P3/ http://www.tech.purdue.edu/MET/About-Us/Laboratories/Applied-Energy-Laboratory/
Desired Qualifications:
GPA > 3.0, junior standing or higher, graduation May 2014 or later, coursework in marketing, web development, communications, public relations, and related fields
Estimated Weekly Hours:
9
Department awards independent research credits for this project?
Yes, 3 credit hours

Professor in Charge

Name:
Hutzel, William
Deptartment/College:
mechanical engineering technology

Student Supervisor

Name:
Dan Newkirk
Title:
gradaute student

Cooperating Faculty

Name:
Ming Qu
Deptartment/College:
Architectural Engineering