Discovery Park Undergraduate Research Internship Program

"Gender Differences in Financial Help-Seeking: Examining the differences between "

About the Project

Project Time & Type:
Fall 2012 - DURI
Research area(s):
Psychology, financial planning, consumer behavior, education
Project Description:
We know that interests can vary among men and women. Research indicates that females tend to have less interest in “things” and more interest in “people” as compared to men. This difference is captured by the “Person-Thing Orientation” (PTO). We also know that when it comes to finances, women are more likely to approach a human financial planner than men, consistent with what PTO would predict. In the current research we plan to use PTO to better understand financial help-seeking behaviors. We also plan to use PTO to develop education/information dissemination methods that will meet the needs of those seeking both “Person” types of information, and “Thing” types of information in a variety of contexts.
Expected Student Contributions:
Intern will contribute by: -Assisting with relevant literature review -Assisting with ethics protocol development -Collecting data -Assisting with basic data analysis
Related Website(s):
Desired Qualifications:
-Intern should have (or be willing to complete) CITI Behavioral Research tutorials. -Intern should be comfortable with large data sets. Support will be provided to further develop these skills. -Intern should be comfortable with computers, and familiar with Windows operating system -GPA should be 3.2 or higher -Ideally, intern will have experience with human subjects research
Estimated Weekly Hours:
Department awards independent research credits for this project?
Yes, 2 credit hours

Professor in Charge

Norris, Meghan
Consumer Sciences and Retailing

Student Supervisor

Meghan Norris
Assistant Professor

Cooperating Faculty

William Graziano
David Evans
Consumer Sciences and Retailing