Discovery Park Undergraduate Research Internship Program

"Campaigning for a Cure"

About the Project

Project Time & Type:
Fall 2011 - DURI
Research area(s):
Communication, Basic Medical Sciences
Project Description:
The project involves designing, testing, and implementing a campaign for the Susan G. Komen for the Cure Tissue Bank at the IU Medical Center. The campaign will target undergraduate women to donate healthy breast tissue for use by scientists working on the fight against breast cancer.
Expected Student Contributions:
Assist with experimental studies to evaluate protoype campaign materials, and then implement of campaign at colleges in Indiana (for example, contact campus groups, conduct post-donation surveys)
Related Website(s):
Desired Qualifications:
3.3 GPA Junior Background in Communciation, Psychology, or other social science, or Business (especially Marketing) Background with health campaigns (e.g., as a volunteer) and/or leadership of campus groups
Estimated Weekly Hours:
Department awards independent research credits for this project?
Yes, 3 credit hours

Professor in Charge

Macgeorge, Erina

Student Supervisor

Erina MacGeorge
Associate Professor, Communication

Cooperating Faculty

Sophie Lelievre
Basic Medical Sciences, Veterinary Medicine