Discovery Park Undergraduate Research Internship Program

"Using Eye-tracking to Understand Social Influence Contexts"

About the Project

Project Time & Type:
Fall 2011 - DURI
Research area(s):
Computer Science, Consumer Sciences and Retailing, Psychological Sciences
Project Description:
One key area of interest in the social sciences is human interaction. With the advancement of technology, we can use computers to help us better understand human interaction. This project will use an evolving technology, an eye-tracker, in order to study such interactions. The eye-tracker is a pair of glasses that human participants will wear. Using infrared technology, the eye-tracker is able to tell with great accuracy where participants are looking. This data can provide rich insights into attention allocation, as well as interpersonal interaction behaviors. The current project seeks to collect eye-tracking data in contexts of social influence.
Expected Student Contributions:
The research intern will play a pivotal role in establishing the capabilities of the eye-tracker. The intern will assist in a comprehensive literature search of related research, assist with calibrating the eye-tracker and developing data consolidation processes, assist with developing an ethics protocol, and the intern will also assist in collecting data from human participants.
Related Website(s):
http://www.tobii.com/en/analysis-and-research/global/research/
Desired Qualifications:
The intern should be comfortable with Excel and .avi files. Human research experience is an asset, but not necessary. The intern should be organized, and familiar with managing large data sets.
Estimated Weekly Hours:
9
Department awards independent research credits for this project?
Yes, 3 credit hours

Professor in Charge

Name:
Norris, Meghan
Deptartment/College:
Consumer Sciences and Retailing

Student Supervisor

Name:
Meghan Norris
Title:
Assistant Professor

Cooperating Faculty

Name:
Kipling Williams
Deptartment/College:
Psychological Sciences